Per-platform paid allocation & CPM/CPC, editable leakage matrix, speed control, and all the V2 goodies. ⚙️ opens controls.
Size
Speed
What you’re seeing: each dot = a viewer/participant. Lines show shares. Colors map to selected platforms.
Growth: branching model with velocity-based amplification, boosts, paid ads, and optional cross-post leakage. Dots fade with decay.
Curves: thin lines = per-platform; bold green = total.
Total Reach
0
Peak Growth (per tick)
0
Time Elapsed
0s
⚙️
Inputs
Paid Ads
Leakage Matrix
Export
Help
Tip: Pause (Speed=0) and click Step to watch growth particle-by-particle.
Per-platform budget allocation (%)
Sliders auto-normalize to 100%. Set your split; we’ll distribute the budget per tick accordingly.
CPM/CPC (editable)
Platform
CPM ($)
CPC ($)
These are illustrative defaults. Edit them to your real account costs.
Leakage Matrix (share % flowing from source → destination)
Set the % of newly gained audience on one platform that “spills” into another (e.g., TikTok → Instagram Reels). Only pairs among your selected platforms are shown.
Files will download from your browser.
How this works (Engine v10.2)
Branching growth with velocity-based amplification: if near-term velocity spikes, we temporarily increase amplification then taper it back. Each platform has base K/decay/amp and paid response (CPM/CPC). Multi-network posts combine parameters; curves are rendered per-platform and as a total. Leakage routes a % of new users from one platform to another.